Web Marketing Guide - How to create MORE Qualified Leads for your Sales Pipeline using Pardot Web Marketing Automation

Attract

Bring leads to your site with email automation

Micro-level tracking allows you to individually track all links and calls to action in your emails. Easily view which individual lead has taken action to visit your website.

ENGAGE

Deliver compelling web content landing pages

Easily create landing pages and forms using drag and drop wizards. Deliver intelligent dynamic content that can be tailored to specific visitors to your website.

Nurture

Determine who are your most active online leads

Track visitor activity on your website. Use automated drip programs to send your lead sales info over a specific period of time and convert them into a sales ready prospect.

Convert

Hand off your nurtured prospect to Sales Team

With automated lead scoring, rules and segmentation you can easily pass hot leads to a sales person and provide them with intelligence data to help them sell.

Watch a Demo and download the Web Automation Guide to learn more...

What's Included in the Guide?

The Guide contains 20 pages of valuable information for evaluating a marketing automation solution, including:

Example Sales Process
Anatomy of a Marketing Automation Solution
Marketing Automation Functionality Checklist
Marketing Automation Comparison Chart
Questions to Answer When Buying

What is Web Marketing Automation?

A marketing automation system is an on-demand solution that increases sales and maximizes efficiency for companies with complex sales cycles. It allows business to business (B2B) marketers to manage all prospect interactions such as business chat, email, forms, and more.

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